Branding
Tuscany Display : Lenox NY Showroom
This is a display I worked on for our Tuscany glassware. The goal for this project was to show the entertaining purposes for each category of glassware. In addition to this I wanted the customer to have a description of each piece as well as its features and benefits. I used the light boxes to create an impactful visual to call out each piece and form a cohesive statement.
Presidential Display : Ambiente Booth in Frankfurt, Germany
The purpose of this display was to showcase the many dinnerware patterns we create for President of the United States. It was important, since we were overseas, to emphasize that we are an American made brand. In addition to the big backlit graphics, I created 11x14 informational signs for each pattern. These discussed each President and why we chose each element in the pattern.
Dansk Burbs Display : Chicago, Illinois
This was a display I created for a new retro pattern for the Dansk brand called Burbs. I produced the photography for the back wall as well as a 22x28 promotional poster for the pattern. I researched advertisements from the 60s and 70s and decided a vector treatment of the poster would be a fun way to achieve the retro vibe we were going for.
52' x 12' Branding Banner : Ambiente Fair Frankfurt, Germany
Banners are always a great way to emphasize branding for your company. However, it was a challenge incorporating all the different brands under the Lenox name to work cohesively. Since this banner spanned 52 feet wide and 12 feet high, it was important to create a visual that was clean and legible wherever you were standing in our booth. Each section of the banner corresponds to the location the product is displayed in the booth. This allows the banner to give sort of a subtle back drop on the new product showcased for that particular brand.
Mario Batali Display : Houseware Trade Show Chicago, Illinois
This is a display I designed for Chef Mario Batali. Mario has two main types of cookware, Classic Cast Iron and Light Cast Iron. It was important that the customer knew the differences of each style as well as the features and benefits. I incorporated these details on the Bookcase graphic for the Classic Cast Iron display and for the Light Cast Iron I designed an 11x14 info graphic to be placed on the tabletop display.
Rick Bayless Display : Houseware Trade Show Chicago, Illinois
This is a display I designed for Chef Rick Bayless. This was the first time we introduced his new cookware at our trade show in Chicago. Along with the 12 foot banner, I created an 11x14 Biography sign to inform customers who weren't familiar with his cooking.